AI in journalism: The Nordic model of transparency

The Nordic countries, known for their high degree of data systematization and commitment to transparency, are positioned as an example to watch in the application of artificial intelligence in journalism. These countries recognize the importance of establishing guidelines, ethical use frameworks and transparency processes that not only guide the implementation of this technology, but also ensure that it is used in a way that fosters trust and journalistic value.

One of the main actors in the region is Nordic AI Journalism , a collaborative network made up of 350 members from 45 media organizations, which seeks to explore the responsible use and development of AI technologies in the field of journalism.

Nordic AI Journalism’s latest project is a publication titled AI Transparency that includes non-binding recommendations that seek to guide Swedish media on how and when to inform consumers about the use of AI in editorial products. These recommendations are based on four fundamental assumptions that underscore the need for the public to be able to trust that media content is always produced under journalistic responsibility, regardless of the tools used in the production process.

In a year in which many media outlets around the world will begin processes of integrating AI in their newsrooms, initiatives of this type become a fundamental resource to address their multiple challenges.